Three Things I've Learned from Being More Transparent on IG
When I first created the Instagram for Planted in Purpose, I was adamant about not having my face anywhere on the feed. I didn't want the brand to be about me at all! When I think about what I want Planted in Purpose to look like in the future, I know I want it to be about the women I aim to help and not about me.
However, when trying to post about the GROW Devotional Journal, I felt uncomfortable asking people to buy something from me when they didn't even know who I was. I felt like it was necessary for me to share my personal testimony and areas of growth because it was directly related to the reason why the journal, and Planted in Purpose in general, was created.
So I posted pictures of myself on the Planted in Purpose Instagram and here's what I noticed:
1. I felt free, like a weight had been lifted off of my shoulders. I cannot hide behind a brand. It's the story behind the brand - my story - that will ultimately pull people in. People like to hear from people that look like them. They like to hear stories that sound like theirs. Of course, all of the people with the perfect IG feeds have tons of followers, but that's not what I'm looking for. I'm looking for women who want to live life on purpose, intentionally, and amazingly.
2. Planted in Purpose is nowhere close to what I dream of it being, and that is okay. I don't have to fake the funk. If you follow me on Instagram then you know that sometimes I use "we" or "our" a lot. Because I know the company that I want Planted in Purpose to be, I was trying to pretend that it was that already. Instead, I'm learning to enjoy where it is now.
3. You attract genuine people when you are genuine yourself. On May 22nd, I celebrated having 50 followers. I know that is an extremely low number to some, but this blog launched on May 1st and the IG was made a couple weeks prior. As of today, May 31st, @purposeplanted has 112 followers. Within nine days, @purposeplanted got more followers than it got in the first four weeks. Honestly, it all came from me being transparent and open.
Overall, this has been a learning curve, but I am so excited to see what's going to happen with Planted in Purpose.
Are you transparent on your social media?
What is your biggest social media lesson while building your brand?